UnTapped began on a bike and a pair of skis. Professional cyclist Ted King and the Cochran family of professional alpine skiers, naturally gravitated to the organic simplicity of maple syrup. There was nothing flashy about maple syrup or the slick work of advertisers and food chemists — they simply found that maple syrup truly worked for their energy needs in training and competition. With an understanding of the critical elements required in sports nutrition, maple syrup rose to be the only choice as a viable energy source for athletes. UnTapped was founded in late 2013.